Zee Ent May Fall 15-20%, Analysts Caution Against Bottom Fishing

Sony-Zee Merger Cancellation: Impact and Analysis

Source and Citation: News article published by Economic Times on January 23, 2024

Layman’s Analysis

The merger between ZEEL and Sony, which aimed to create India’s largest TV and digital entertainment powerhouse, was terminated due to approval-related challenges. ZEEL’s shares had surged from Rs 170 to Rs 370 in anticipation of benefits like cost and revenue synergies. The deal’s cancellation is expected to result in a significant correction in ZEEL’s stock price.

Zee Ent May Fall 15-20%, Analysts Caution Against Bottom Fishing

Impact on Retail Investors

For retail investors holding ZEEL shares, the news is negative, as share prices are expected to decline. Experts caution against averaging existing holdings by purchasing more at lower prices, as additional risks, such as legal disputes, stake sales by lenders, and promoter conflicts, could impact the stock further. Until a believable turnaround plan emerges, volatility is likely to persist, and caution is advised.

Impact on Industries

The deal’s failure has various impacts across industries:

  • Media & Entertainment: ZEE’s financial weakness may hinder its ability to compete against entities like Disney-Viacom. Market share loss is a possibility.
  • Broadcasting/Production Houses: The deal’s cancellation introduces uncertainty regarding future consolidation moves, making other players cautious on M&A decisions.
  • Telecom: The diminished bidding intensity for 5G airwaves auction benefits Bharti Airtel and Reliance Jio.

The cancelled deal signals a missed opportunity to create a stronger Indian media entity, benefiting rivals and global players better positioned for market growth.

Long Term Benefits & Negatives


  • Gives ZEE the opportunity to remain an independent entity and revive its core business strengths.
  • Opens up possibilities for other deal options, such as a merger with Viacom18.
  • Saves ZEE from overpaying Sony at the peak of market valuations.


  • The competitive landscape becomes more challenging with looming giants like Disney-Fox and Amazon.
  • Falls behind rivals like Star India-Disney in building future-ready digital and IP capabilities.
  • Dented investor confidence brings down the cost of capital for funding organic growth plans.

While there are positives for ZEE in resetting its strategic plans, minority investors may face extended volatility until redemption is achieved.

Short Term Benefits & Negatives


  • Removes immediate uncertainty, allowing a focus on reviving core business revenue growth.
  • Preserves capital instead of overpaying Sony at the peak of market euphoria.


  • Risk of steep valuation contraction close to historical lows.
  • Funding squeeze, legal disputes with Sony, and leadership questions loom until turnaround clarity emerges.
  • Increased competition from global giants and newer platforms intensifies industry challenges.

While ZEE may salvage its intrinsic strengths in the longer term, the next few quarters are crucial for reassuring investors in the face of formidable industry challenges.

Zee Merger Collapse Impact: Potential Gainers and Losers

Indian Companies:

Possible Gainers:

  • Competing Media Companies: With Zee’s weakened position, competitors like Reliance Jio Infocomm (RIL) through Voot and STAR India through Disney+Hotstar could see increased viewership and subscriber growth, potentially boosting their market share and ad revenue.
  • Independent Content Producers: With the possibility of Zee scaling back investments due to financial pressure, independent content producers might have opportunities to fill the gap with innovative and cost-effective productions.
  • Streaming Platforms: Increased focus on digital content production by Zee to compete with rivals could indirectly benefit other established streaming platforms like Prime Video and Netflix by attracting talent and viewership.

Possible Losers:

  • Zee Entertainment Enterprises (ZEEL): The company is expected to face significant downward pressure on its stock price, potentially falling by 15-20% in the short term. The uncertainty surrounding a new partner and ongoing legal issues could further hurt sentiment.
  • Investors in ZEEL: Shareholders, including mutual funds and retail investors, will be impacted by the falling stock price and potential downgrades by rating agencies. The lack of clarity regarding the company’s future strategy could cause further dissatisfaction.
  • Associated Businesses: Companies with contractual arrangements with Zee, such as production houses and talent agencies, might face delayed payments or reduced business opportunities due to financial constraints at Zee.

Global Companies:

Possible Gainers:

  • Sony Group: While the short-term financial impact of the failed deal might be negative, Sony could potentially benefit from exploring other merger and acquisition opportunities in the evolving Indian media landscape.
  • Global Media Giants: The weakened state of Zee might open up possibilities for other international media companies like Amazon or NBCUniversal to enter the Indian market through strategic partnerships or acquisitions.

Possible Losers:

  • Financial Institutions Involved in the Deal: Banks and advisors involved in the proposed merger might face revenue losses due to the deal falling through and potential legal disputes.

Market Sentiment:

The overall market sentiment is likely to be negative in the short term, with concerns about Zee’s future and potential volatility in the media sector. However, the long-term impact could depend on Zee’s ability to adapt and find new partners or strategies for growth.

Please note: This analysis is based on the provided information and is not intended to be financial advice. Investors should conduct their own due diligence before making any investment decisions.

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