Make Our Residential Buildings Great

Analysis of Call to Improve Architecture and Design of Indian Residential Buildings and Potential Impacts

Analysis for a Layman

The opinion piece argues that India needs significant improvements in the architecture and design of its residential buildings in cities, going beyond just a few high-profile monuments and government structures. It points out that many urban housing projects consist of plain and uninspiring concrete buildings, lacking aesthetic appeal. The writer suggests that by focusing on creating more beautiful and visually striking facades and exteriors for residential buildings, India can enhance national pride, improve quality of life, boost tourism, and enhance its global reputation. They give examples of admired neighborhoods in cities like Paris, Vienna, and Prague where artistic architecture of apartment blocks and homes elevates the daily experience of walking the streets. The article calls on Indian real estate developers, architects, and city planners to prioritize beauty, creativity, and visual appeal in residential projects, even as cities aim for denser urban development.

Make Our Residential Buildings Great

Impact on Retail Investors

For retail investors, especially those interested in real estate, this presents an opportunity for developers who are willing to break away from the norm of utilitarian and monotonous building designs. Projects with unique and artistic exteriors have the potential to generate buzz and media attention, which can enhance the developer’s brand image and drive demand from buyers. Leading developers like Prestige Estates, Sobha Ltd, Godrej Properties, and Brigade Group could benefit from investing in architecturally appealing projects. However, investors should carefully assess whether a company has the vision and creativity to stand out in a competitive market while maintaining profitability. Industries related to interior design, landscaping, and housing materials may also experience increased demand if there is a surge in the construction of more attractive structures. Overall, small investors should focus on cities that actively promote innovative residential design.

Impact on Industries

The real estate and construction sectors will face pressure to incorporate more creativity into the design of new housing projects, particularly regarding their exteriors. This will require closer collaboration between developers and architects. Consulting firms like Hafeez Contractor, land acquisition companies like Embassy Group, and designers like Raj Rewal may play significant roles in shaping a new era of progressive housing if clients prioritize artistic mandates. Building material companies will need to develop products that are both aesthetic and durable, catering to the demand for visually striking facades. Interior design services for homes are likely to expand in tandem with this trend. Urban planning departments will need to provide guidelines, incentives, and review processes that encourage diversity and aesthetic excellence. Tourism promoters can showcase architecture as a tourist attraction, and travel companies may offer architecture-focused itineraries. Overall, competitive differentiation and branding through bold design are becoming increasingly important.

Long Term Benefits & Negatives

In the long term, residential areas with striking architecture can become tourist attractions, boosting tourism revenue and potentially leading to faster property value appreciation. Local residents can benefit from more uplifting surroundings, potentially enhancing their satisfaction and civic pride. Architects and urban planners may gain more recognition and respect for their professions. However, costs for buyers may increase, potentially straining affordability in a price-sensitive market. Prioritizing form over function and impractical design choices are also potential risks. Without thoughtful planning, overly eye-catching buildings can create visual clutter rather than harmony. Balancing the drive for design excellence with practicality is essential to maximize benefits.

Short Term Benefits & Negatives

In the short term, developers who embrace this opportunity can establish distinct branding and public profiles, setting themselves apart from the competition. Quick landmark projects may garner accolades and media attention, offering consumers more options for creatively designed living spaces. However, fast-tracked projects can carry risks such as budget overruns or buildings that age poorly. Temporary surges in ornamental designs without substance may occur. Architectural fees and land costs could experience volatility. Within firms, conflicts between design creativity and business practicality will need to be managed carefully. City agencies will have to rapidly develop appropriate policies and processes. Overall, the push for improved design is positive, but ensuring quality implementation amid urgency is critical.

Potential Effects of Residential Design Focus on Companies:

Indian Companies Likely to Gain:

  • Architectural firms specializing in high-end design: Companies like Morphogenesis, Sanjay Puri Architects, and Studio Lotus could see increased demand for their services as developers seek to create more visually appealing buildings.
  • Building material suppliers focusing on innovative and sustainable materials: Companies like Saint-Gobain India, USG Boral, and CenturyPly could benefit from increased demand for materials like energy-efficient facade systems, green walls, and sustainable insulation.
  • Home décor and accessories companies: A focus on aesthetically pleasing buildings could lead to increased demand for high-quality furnishings and decor from companies like Pepperfry, Homelane, and Livspace.
  • Landscape architects and urban planning consultants: With the article highlighting the importance of green spaces and walkable neighborhoods, companies like Design Earth, LEA Associates, and CBRE India could see increased demand for their services.

Indian Companies Unlikely to Be Significantly Impacted:

  • Large real estate developers with existing projects: The shift towards more aesthetically pleasing buildings might take time to trickle down to mass-market housing projects by developers like Godrej Properties, L&T Realty, and Oberoi Realty.
  • Construction companies focused on basic infrastructure: Companies primarily involved in building basic infrastructure like roads and bridges might not see an immediate impact from this shift in focus.

Global Companies Likely to Gain:

  • Architectural firms with international experience: International firms like Foster + Partners, Zaha Hadid Architects, and BIG could be consulted for larger projects focused on iconic design.
  • Technology companies offering innovative building solutions: Companies like Autodesk, Siemens, and Johnson Controls could see increased demand for their smart building technologies and sustainable solutions.

Global Companies Unlikely to Be Significantly Impacted:

  • Traditional building materials companies: If the focus shifts towards innovative and sustainable materials, companies like LafargeHolcim and CRH might see less demand for their traditional products.

Market Sentiment:

While this article alone is unlikely to have a major impact on market sentiment, it reflects a growing trend towards sustainable and aesthetically pleasing urban development. Companies catering to this trend could see a gradual increase in investor interest and potential stock price appreciation over time. However, investors should conduct thorough research and consider various factors before making any investment decisions.

Remember, this is just a speculative analysis based on limited information. The actual impact on these companies will depend on various other factors and market dynamics.

Proper Citation:
“Make Our Residential Buildings Great.” ET Bureau, 26 Dec. 2023,

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