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A Bigger Share of Bank Deposits Comes at Higher Rates Now

Banks increase deposit rates to 7% and above, driven by growing credit demand and deposit shortages.

Source and citation: Mehta, Sangita. “A Bigger Share of Bank Deposits Comes at Higher Rates Now.” ET Bureau, September 5, 2024.

TLDR For This Article:

Banks are offering higher interest rates on deposits to attract savers as they face rising credit demand. However, higher deposit rates may squeeze bank profit margins.

A Bigger Share of Bank Deposits Comes at Higher Rates Now

Analysis of this news for a layman

Indian banks are raising interest rates on deposits, with more than two-thirds of new deposits now earning 7% or more. This increase is a response to growing credit demand, which has been outpacing the growth of bank deposits. Simply put, banks need more cash from depositors to fund loans, so they’re offering better returns to savers. A year ago, only 45% of deposits had interest rates above 7%, but now that’s jumped to over 66%. However, even with these higher rates, banks are struggling to keep up with credit demand, which is growing at a faster rate than deposits.

For depositors, this is good news because they’re getting better returns on their savings. But for banks, the higher rates are making it harder to maintain profitability, as they have to pay more to attract deposits but can’t easily raise loan rates in the same way. This could squeeze their profit margins in the long run.

Impact on Retail Investors

  • Higher Returns on Savings: Investors with savings accounts and fixed deposits (FDs) are set to benefit from higher interest rates. It’s a good time to lock in FD rates at 7% or more if banks continue offering these returns.
  • Banking Stocks: Banks might face pressure on their profit margins because while they’re paying more for deposits, they can’t necessarily increase loan rates. This could impact banking stocks like HDFC Bank, ICICI Bank, and State Bank of India in the short to medium term. Investors should monitor banks’ profitability and net interest margins (NIMs).
  • Shift in Savings Behavior: As interest rates on savings accounts remain relatively low compared to fixed deposits, retail investors may shift more money into FDs or other high-interest options to maximise returns, which could further influence deposit trends.

Impact on Industries

  • Banking Sector: The banking industry will be directly impacted as the increased deposit rates cut into profitability. Banks like Axis Bank and Kotak Mahindra Bank will need to balance attracting deposits and managing their loan portfolios efficiently. A prolonged period of high deposit rates might result in lower earnings growth.
  • Real Estate and Consumer Durables: Higher deposit rates and an increase in loan interest rates could slow down borrowing for big-ticket items like homes and consumer durables. Companies like DLF in real estate or Whirlpool in the consumer durables sector could see slower demand if borrowing becomes more expensive.
  • Corporate Lending: With credit demand high, companies relying on corporate loans, especially those in capital-intensive sectors like infrastructure and manufacturing (e.g., Larsen & Toubro), might face slightly higher borrowing costs, affecting profitability in the long run.

Long-Term Benefits & Negatives

  • Benefits:
    • Increased Deposit Mobilization: Higher deposit rates should bring in more savers, helping banks fund their credit needs over time. This could lead to healthier balance sheets and more stability in the financial sector.
    • Savers Benefit: Retail depositors will enjoy higher returns on their fixed deposits, making it more attractive to save and invest in traditional banking products.
  • Negatives:
    • Margin Pressure for Banks: Over time, paying higher interest rates on deposits while being limited in how much they can charge borrowers could significantly reduce bank profits, hurting the bottom line.
    • Slower Credit Growth: If banks raise lending rates to manage profitability, it could slow down credit growth, particularly in sectors like real estate and consumer loans, which are sensitive to interest rates.

Short-Term Benefits & Negatives

  • Benefits:
    • Immediate Savings Gains: Savers can benefit from locking in attractive deposit rates, with many banks offering over 7% on FDs. Short-term investments in FDs are a safer way to earn higher returns in a low-volatility environment.
    • Strong Loan Demand: Despite the higher rates, credit demand remains strong. Banks with efficient cost structures could still perform well, especially if they manage to balance deposits and loans effectively.
  • Negatives:
    • Net Interest Margin Squeeze: In the short term, banks might face a reduction in net interest margins (NIMs), affecting profitability. Investors holding bank stocks may see slower earnings growth in the next few quarters.
    • Potential Slowdown in Lending: As banks try to manage higher deposit costs, they may tighten lending conditions, which could lead to a short-term slowdown in loan approvals, especially for personal and home loans.

Analysing the Impact of Rising Deposit Rates on Indian Companies

Indian Companies Will Gain from This

  • Deposit-Based Financial Institutions: Non-banking financial companies (NBFCs) and housing finance companies that rely on deposits for funding could benefit from increased deposit inflows at higher interest rates.
  • Infrastructure Companies: If the increased credit growth is directed towards infrastructure projects, companies involved in infrastructure development could benefit from increased business opportunities.
  • Consumer Goods Companies: Higher interest rates might lead to increased consumer spending on durable goods, benefiting companies in the consumer goods sector.

Indian Companies Which Will Lose from This

  • Interest-Sensitive Sectors: Companies in sectors such as real estate and construction might be negatively impacted by higher interest rates, which could increase borrowing costs and reduce demand for their products or services.
  • Export-Oriented Industries: If the RBI raises interest rates to curb inflation, it could make Indian exports less competitive in the global market, potentially impacting export-oriented industries.
  • Borrowers with High Debt Levels: Companies with high debt levels could face increased financial burdens due to higher interest payments.

Global Companies Will Gain from This

  • Foreign Investors: If the Indian economy remains resilient despite higher interest rates, it could attract foreign investors seeking investment opportunities.
  • Global Trade Partners: A stronger Indian economy can benefit global trade partners by increasing demand for imported goods and services.

Global Companies Which Will Lose from This

  • Global Competitors: If higher interest rates lead to a stronger Indian rupee, global competitors exporting to India might face increased price competition.
  • Investors Concerned About Economic Uncertainty: If the rising interest rates are seen as a sign of economic slowdown, it could impact global investor sentiment and lead to increased market volatility.

Note: The specific impact of rising deposit rates on individual companies may vary depending on their industry, size, and exposure to interest rate fluctuations. It is essential to conduct a more in-depth analysis considering the company’s specific circumstances and the evolving economic landscape.

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